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Frequently Asked Questions About The Row Bags
Here are the most common questions about the row bags, dealt with using what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Claims that are reported but not confirmed are labelled that way, not smoothed over. Any number coming out of a resale report is observed market behaviour, and not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. Widely circulated claims that cannot be checked have been dropped.
Who is behind The Row, and where are the bags made?
Started in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. The label takes its name from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any assertion about a specific tannery is not verifiable. Own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.
Why are the bags left without a logo?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Silhouette, proportion and construction carry the identification instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Because the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Where other houses print logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What does a The Row bag cost?
There ysl shopping bag is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. What was observed went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material shifts the price more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all move the number, so treat the table as a snapshot rather than a quotation.
| Tier | 2026 observed range | Typical models |
|---|---|---|
| Entry | $590 up to $1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Mid range | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Upper band | $3,600–$6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette by silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux been discontinued?
The honest answer is that nobody outside the brand knows, since the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now carries the Soft Margaux and the Margaux Shoulder rather than the original. The discontinuation has been reported widely, though the brand has never officially confirmed it. Any article that runs together those two different claims is claiming more than the evidence allows. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Absent word from the brand, the status stays unresolved.
How does the Soft Margaux differ from the Margaux?
The Soft Margaux is a reworking rather than a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, though that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
Read the number as width in inches; it is neither a size tier or a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Comparison is unusually easy as a result: two bags with the same number are roughly the same width. The Margaux 17 can be found in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price has not been verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. The difference in hand is telling: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 survive photo inspection, which is why in-hand checks and platform authentication are what sources recommend.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Even stitching density and clean hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Matte or brushed fittings that close with precision
- A silhouette that stays put with nothing inside
Do The Row bags keep their value?
On observed market behaviour they have, but this is not investment advice and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand reached 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. It does not apply evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Which retailers stock The Row bags?
Buying direct means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
How should I care for one?
Because no brand-issued care protocol exists, treat the following as material-appropriate general guidance rather than instruction from the label. Across all materials, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
